2016年商务英语高级阅读冲刺练习
来源:才华咖 本文已影响2.82W人
来源:才华咖 本文已影响2.82W人
BEC的.高级证书,难度还是比较大的,它要求学员有比较好的英语水平,因为它的目的性非常强,适用范围划分十分明确。以下是yjbys网小编整理的关于商务英语高级阅读冲刺练习,供大家备考。
In the last few years, managers throughout industry have seen more changes than many of them could have expected to see in their entire working lives. Having to communicate information which often leads to feelings of insecurity has become a key activity. From being regarded as relatively unimportant in many companies, management-employee communication has become a central corporate need.
Concordia International provides a good example of a company that has adjusted well to the changing needs for communication. Since 1995, Concordia has been turned inside-out and upside-down, to ensure that it is a marketing-led, customer-responsive business, one that looks outwards at customers and competitors, rather than inwards at its own processes and the way things were done in the past. In the last eight years, Concordia has reduced its workforce by more than 80,000 people - or 35% - on a voluntary basis, with further downsizing anticipated.
From being an engineering company, Concordia is now remaking itself as a service company. The role of employee communication in such a context is to build people’s self-confidence, to persuade them that, although it is inevitable that the changes will go ahead, they also bring with them new opportunities for employees. However, this is not an easy task. People tend to be skeptical of these claims and to feel that they are losing touch with the company they have worked for over many years. This is understandable, since many of the old certainties are being swept away, including the core activities of the company they work for. Above all, they have had to face up to the fact that they no longer have a job for life.
Research indicates that people respond to this predicament in a variety of ways. The bulk of employees fall into two main categories in terms of their response to the new situation: on the one hand there are the ‘pragmatists’ and on the other ‘the highly anxious’. The former see their job as a means to an end and have a relatively short-term perspective, with strong loyalty to their local term, rather than the company as a whole. The second category, usually the majority, may respond to threatened changes with a feeling of having been let down, and even feel anger at the company for what they see as changing the terms of their employment.
The employee communication process needs to be capable of accurately directing its messages at a variety of employee groups and departments within the workforce. This is why middle managers and line managers are so key to communication. They are the people who know about the full rage of concerns among the workforce. The problem in the past was that this crucial area was often the responsibility of a separate, relatively isolated unit. Concordia puts responsibility for communication firmly on line managers. All their research points to the same conclusion: people prefer to get their information face-to-face from their line managers. That is the key relationship and where arguments - and hearts and minds - are lost.
The general rule in company communication is to tell employees as much as you can as soon as you can. If you can’t provide details, then at least put the news in context and commit yourself to providing greater detail when it becomes available. Another rule of company communication is that there must be a fit between what the company is telling its employees and what it is telling its shareholders.
15 In the last eight years, Concordia has
A made over 80,000 employees redundant.
B completed a period of downsizing.
C reduced its workforce of 80,000 by 35%.
D given 35% of departing employees voluntary redundancy.
16 From Concordia’s point of view, the role of communication is to
A win employee support before going ahead with the changes.
B change the company’s core activities.
C emphasize the positive aspects of the changes.
D explain the need for the changes.
17 What does research show about most employees’ response to change?
A They expect it to have a bad effect on the company.
B They feel completely powerless.
C They become less loyal.
D They fell they have been treated unfairly.
18 Concordia’s communication process mainly relies on
A printed communication.
B departmental heads.
C personal communication.
D a separate, specialized unit.
19 According to the writer, what is the guiding principle about giving information within an organization?
A Never make promises about future developments.
B Give people an overall view at the earliest possible stage.
C Always include plenty of hard information.
D Hold back until all the details can be provided.
20 Which of the following would be the most suitable title for the article?
A Employee attitudes to company communication
B Making company communication more effective
C Researching company communication
D Making employees feel less powerless
参考答案:ACDCBB
2017商务英语中级阅读最后冲刺练习
2016年11月商务英语BEC高级阅读题冲刺精讲
2016下半年BEC商务英语初级考试阅读冲刺习题
2016下半年商务英语中级阅读冲刺精选
2016下半年商务英语中级阅读冲刺训练题
2016年12月商务英语中级阅读冲刺指导
2017年5月商务英语中级阅读理解冲刺训练题
2016下半年商务英语中级阅读冲刺习题
2016年12月商务英语中级阅读冲刺试题
2016年11月剑桥商务英语初级阅读冲刺
2016年剑桥商务英语中级阅读冲刺精编
2016年12月商务英语考试中级阅读冲刺训练
2017年商务英语高级考试阅读冲刺试题
2016年12月商务英语中级阅读模拟冲刺试题
2016年12月商务英语考试中级冲刺阅读资料
2016年11月BEC商务英语初级冲刺练习
2016年12月英语四级阅读理解冲刺练习
2016下半年商务英语BEC高级阅读练习
小升初英语冲刺试题练习
2016下半年英语四级阅读理解冲刺练习
英语四级的冲刺小妙招
2016年12月英语六级阅读理解冲刺练习题
2016年12月英语四级阅读冲刺练习题
2016年11月商务英语高级阅读理解练习题
2016年12月英语六级仔细阅读冲刺练习
2016年12月英语六级考试冲刺阅读题练习
2016下半年商务英语考试高级冲刺习题
2016年12月英语六级仔细阅读冲刺练习题
2016下半年英语四级长篇阅读冲刺练习
英语四级阅读理解冲刺练习题
2016年商务英语考试高级阅读练习题及答案
2016年11月商务英语高级考试阅读练习
2016年商务英语BEC高级阅读辅导练习
2016年12月英语六级考试阅读冲刺练习
2016下半年商务英语BEC高级阅读备考练习
高考冲刺英语学习总结
2016下半年英语六级仔细阅读冲刺练习题
2016下半年英语四级阅读理解冲刺练习题
2016年下半年商务英语高级考试阅读模拟练习
2016年12月英语四级阅读冲刺辅导练习题